Summerfest Business Alliance Member Spotlight

1.) Tell Us Your Story!
A Place to Energize Your Soul
Nestled in an 80-acre pine forest near Lake Delton, Wisconsin, Sundara Inn & Spa has been a trailblazer in Midwest wellness since opening in 2003. Recognized for its eco-chic design and Ayurvedic-inspired treatments, Sundara offers 44 serene guest units, 27 treatment rooms—including spa-together suites—a salt therapy room, and a nail salon. Signature experiences include the five-step Purifying Bath Ritual, Cambrian Oasis pools, and year-round heated outdoor pools.
The grounds inspire tranquility with a woodland meditation trail, open-air yoga platform, hiking paths, and adjacent to Wild Rock, a championship golf course. Guests can unwind in conversation-free relaxation spaces, energize their soul with ample wellness activities, and enjoy locally sourced cuisine—including ingredients from our rooftop greenhouse.
A pioneer in unplugging, Sundara has maintained a no-electronics policy in common areas since day one, fostering a sanctuary free from digital distractions. Visitors from across the country come here to escape, recharge, and reconnect—because at Sundara, silence is the new luxury.
2.) What does the future hold for your organization?
We will continue to enhance our wellness offerings, integrating new holistic therapies and rejuvenating treatments that align with evolving guest needs. Expanding mindfulness programming, wellness retreats, and fitness experiences will be key to deepening the Sundara experience. Sustainability also remains a priority, with ongoing eco-conscious initiatives to preserve our natural surroundings and incorporate even more locally sourced and sustainable elements into our spa and culinary offerings.
Success for us means maintaining our reputation as a premier destination spa while staying ahead of wellness trends and exceeding guest expectations. This includes refining our unplugged philosophy, offering more curated wellness journeys, and further developing our retreat spaces for corporate and small-group wellness getaways.
To sustain this growth, we will focus on thoughtful innovation, enhancing guest experiences while staying true to our core values. Investing in our team, maintaining our high standards of service, and fostering an environment where guests can truly disconnect and recharge will be key to our long-term success.
Sundara will continue to be a haven of tranquility, wellness, and renewal, ensuring that every guest leaves feeling restored, inspired, and energized for years to come.
3.) How do you impact your community?
At Sundara Inn & Spa, we believe that wellness extends beyond our walls and into the heart of our community. As a business deeply rooted in central Wisconsin, we are committed to supporting organizations and initiatives that promote health, sustainability, and community well-being.
We proudly partner with local farms, wellness programs, and environmental initiatives to give back to the community that has supported us. Some of the ways we contribute include:
Sundara Inn & Spa Breast Cancer Recovery Golf Outing – For the past 16 years, we have hosted an annual golf outing to benefit Breast Cancer Recovery of Madison, an organization dedicated to helping women heal emotionally and physically after a breast cancer diagnosis. This event brings together our guests, community members, and staff to support an important cause close to our hearts.
Supporting Local Farms with a CSA – We are proud to partner with local farms through a Community Supported Agriculture (CSA) program, sourcing fresh, seasonal ingredients that inspire the dishes served in our restaurant. This commitment not only ensures high-quality, nourishing meals for our guests but also strengthens our connection to the land and supports sustainable farming practices.
4.) How have you had to adapt to change?
Evolving Wellness Experiences – As wellness trends shift, we’ve expanded our offerings to include holistic therapies, energy healing, and immersive wellness retreats. These additions reflect a growing demand for whole-body healing experiences beyond traditional spa treatments.
Prioritizing Tranquility in a Digital World – In an era of constant connectivity, we have doubled down on our unplugged philosophy, reinforcing Sundara as a sanctuary free from digital distractions, where guests can truly disconnect and recharge.
Responding to Guest Needs – Whether expanding our spa-together treatment spaces, enhancing our fitness and wellness programming, or curating personalized wellness journeys, we continually listen to our guests and adapt to create exceptional, tailored experiences.
By staying flexible, guest-focused, and forward-thinking, we ensure that Sundara remains a haven for relaxation, renewal, and connection. Our ability to pivot has not only strengthened our brand but also reaffirmed our commitment to offering a world-class wellness experience—one that evolves while staying true to the core values that make Sundara special.
5.) Why is it important to your organization to support Summerfest through the Summerfest Business Alliance and what are some of the unique ways in which you distribute/use your Summerfest tickets?
Supporting Summerfest: A Celebration of Community and Wellness - At Sundara Inn & Spa, we believe in fostering connections within our community, and Summerfest is a perfect reflection of our commitment to supporting local culture, arts, and events. Through our involvement in the Summerfest Business Alliance, we not only support this iconic celebration of music and entertainment but also contribute to the vibrancy and growth of the greater Wisconsin area.
