American Family Insurance Amphitheater

Set on the shores of Lake Michigan, with incredible views of the Milwaukee skyline, renovations to the American Family Insurance Amphitheater will provide an unparalleled live music experience for patrons and performers.

Please Note: Dates for this venue can be held with priority behind concerts. The date is guaranteed eight weeks from the selected date. It is recommended to hold multiple dates if possible for your event.

  • State-of-the-art audiovisual upgrades
  • New dressing rooms and production spaces
  • Spectacular outdoor private areas offering incredible views of BMO Harris Bank Pavilion, Lake Michigan and downtown Milwaukee skyline
  • Private VIP areas featuring bars and restroom access
Stage Capacity

44’ deep x 72’ wide (depth includes usable space behind the typical stage curtain location; curtain may be opened to adjust the overall stage depth)


Other Venue Information

An Operations Manager from our venue will be assigned to your account to help coordinate your planning efforts with our venue staff and contractors. Additional event planning resources are available.

Food catering will be provided by Saz’s Hospitality. A menu and quote will be developed for your event. Milwaukee World Festival will manage the beverage service for the event.

Other charges for this venue footprint can include but are not limited to, sound & lights, stagehands, additional electrician services, additional table & chairs, forklift & boom lift rental, video. We can provide you our exclusive and preferred vendor list anytime.

Milwaukee World Festival, Inc. is grateful for the opportunity to play a role in making your event a success. Contact us today to get started:

Kevin Canady
Director of Corporate & Event Sales