VENUES & STAGES
Venues
Henry Maier Festival Park is a 75-acre, world-class facility with permanent infrastructure including stages, pavilions, hospitality decks, restaurant buildings, restrooms and more. From 2005 – 2017, Milwaukee World Festival, Inc. has invested $65 million in capital improvements with another $77 million being planned through 2018.
The Park has many wonderful options throughout in varying sizes and capacities for hosting a concert, private party or corporate hospitality area. All but the South Picnic Area and South Fillet Grass, feature seasonal tents or permanent roofed structures offering protection against inclement weather. However, if needed tents may also be erected in the South Picnic Area or South Fillet Grass.
| Venue | Capacity |
|---|---|
| BMO Harris Pavilion Club Bar | 250 |
| BMO Harris Hospitality Tent | 150 - 200 |
| Briggs & Stratton Big Backyard Stage VIP Deck (Half) | 250 |
| JCI Pavilion | 500 - 800 |
| Miller Level Up VIP Deck | 200 |
| Miller Brew House | 4,300 sq. ft. |
| Captain's Deck | 60 -100 (seated) 5,400 sq.ft. |
| Lake Deck | 150 |
| Ticketmaster Terrace | 100 |
| Mid-Gate Grass Area | 9,800 sq. ft. |
| Pepper Construction Picnic Plaza | 80 |
| South Pavilion | 800 - 900 |
| South Fillet Grass Area | 17,500 sq. ft. |
| Multi-Purpose Tent | 250 - 350 |
Stages
There are seven permanent stages at Henry Maier Festival Park, including the American Family Insurance Amphitheater, all with different designs and capacities. All have undergone new construction in the last 13 years, with the U.S. Cellular Connection Stage and the American Family Insurance Amphitheater being redesigned and built for 2018 and 2020 respectively. Johnson Controls Pavilion and the South Pavilion are large permanent-roofed structures that offer an opportunity to erect a stage if desired.
Looking for our guest service & event operations information? Check out our Event Production page for more information.
| Stage | Capacity (approx.) |
|---|---|
| American Family Insurance Amphitheater | 23,000 |
| BMO Harris Pavilion | 10,000 (includes 5,000 standing room) |
| Miller Lite Oasis | 11,400 |
| Harley-Davidson Roadhouse | 11,000 |
| Briggs and Stratton Big Backyard | 8,600 |
| U.S. Cellular Connection Stage | 5,700 |
| Uline Warehouse | 7,300 |
| Johnson Controls World Sound Stage | 3,200 |
| South Pavilion | 2,700 |
