Henry Maier Festival Park is a 75-acre, world-class facility with permanent infrastructure including stages, pavilions, hospitality decks, restaurant buildings, restrooms and more. From 2005 – 2017, Milwaukee World Festival, Inc. has invested $65 million in capital improvements with another $77 million being planned through 2018. 

The Park has many wonderful options throughout in varying sizes and capacities for hosting a concert, private party or corporate hospitality area.  All but the South Picnic Area and South Fillet Grass, feature seasonal tents or permanent roofed structures offering protection against inclement weather. However, if needed tents may also be erected in the South Picnic Area or South Fillet Grass. 

Venue Capacity
BMO Harris Pavilion Club Bar 250
BMO Harris Hospitality Tent 150 - 200
Briggs & Stratton Big Backyard Stage VIP Deck (Half) 250
JCI Pavilion 500 - 800
Miller Level Up VIP Deck 200
Miller Brew House 4,300 sq. ft.
Captain's Deck 60 -100 (seated) 5,400 sq.ft.
Lake Deck 150
Ticketmaster Terrace 100
Mid-Gate Grass Area 9,800 sq. ft.
Pepper Construction Picnic Plaza 80
South Pavilion 800 - 900
South Fillet Grass Area 17,500 sq. ft.
Multi-Purpose Tent 250 - 350


There are seven permanent stages at Henry Maier Festival Park, including the American Family Insurance Amphitheater, all with different designs and capacities.  All have undergone new construction in the last 13 years, with the U.S. Cellular Connection Stage and the American Family Insurance Amphitheater being redesigned and built for 2018 and 2020 respectively.  Johnson Controls Pavilion and the South Pavilion are large permanent-roofed structures that offer an opportunity to erect a stage if desired.

Looking for our guest service & event operations information? Check out our Event Production page for more information. 

Stage Capacity (approx.)
American Family Insurance Amphitheater 23,000
BMO Harris Pavilion 10,000 (includes 5,000 standing room)
Miller Lite Oasis 11,400
Harley-Davidson Roadhouse 11,000
Briggs and Stratton Big Backyard 8,600
U.S. Cellular Connection Stage 5,700
Uline Warehouse 7,300
Johnson Controls World Sound Stage 3,200
South Pavilion 2,700