To Book an Event

Ready to start booking your event at Henry Maier Festival Park?


Have a quick question regarding the rental of the Henry Maier Festival Park grounds? Send a note to one of our sales representatives using our Contact Page

When planning an event - location, experience, resources and expertise are the four advantages that can make the difference between an event that just “happens” and one, which is truly “extraordinary.” Milwaukee World Festival delivers on all four.

BMO Harris Pavilion with the city skyline in the background


Henry Maier Festival Park is located in an urban and natural setting situated on a 75-acre permanent site along the shores of Lake Michigan. This world-class facility with permanent infrastructure overlooking the city skyline of Milwaukee is the backdrop for Summerfest, a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events

Henry Maier Festival Park has a mixture of large permanent stages and small intimate venues that can be used individually or combined for any size event. Our flexible collection of venues and stages can create the perfect environment offering an outdoor lakeside setting. Milwaukee World Festival, Inc. manages the operations of the Park and can provide detailed event planning resources to help create a memorable event that addresses all your success metrics.

Experience a world of possibilities for your event with flexible event space, permanent infrastructure, close proximity to hotels, and parking directly adjacent to the grounds. Henry Maier Festival Park is the perfect setting to ensure your event's success. 


Milwaukee World Festival understands what world-class events entail and the best practices it takes to produce them. The organization manages the operations of Henry Maier Festival Park, situated on 75 acres along the shores of beautiful Lake Michigan in downtown Milwaukee.

From conceptualization to design, sourcing to staging, talent to timelines, the team thrives on exceeding our clients’ and customer’s expectations by creating unforgettable live event experiences. Better yet, we do it on time and on budget with no surprises!


Whether your event has a parade that requires coordination with local authorities, a fireworks display needing pyrotechnic expertise or the need for nationally-known entertainment, Milwaukee World Festival has the resources to make it happen.

Backed by relationships with an extensive network of local and national vendors, we select the best suited resources to get the job done right, on time, and on budget, often beating our competition.


Whatever the size of your event, Milwaukee World Festival can provide a turnkey event or an a la carte menu of services from event strategy, site design, entertainment booking and production to event planning and operations. Imagine having all the creative talent, legendary service and vast event know-how at your side as you plan your event.

  • Event Planning and Management--full-scale event strategy and management from concept development to execution. Or lead with your own team and lean on us to simply facilitate integration with our suppliers and other resources. Whether your team takes the lead or we do, our goal is the same as yours: a memorable event that meets all your success metrics.
  • Talent Booking and Production—local, regional, national or global—we have experience doing it all. With over 50 years under our belt booking the best talent in the industry, our contacts are widespread and our relationships with talent managers, agents and bands run deep.  We are proud to say our strength in talent booking and production is second to none.  We can book for an event held on our grounds or anywhere else in the United States.  Our connections and purchasing power means we often can negotiate better deals than our competition, and that savings positively impacts your budget.  That means no matter where your event is, we can make it better.
  • Site Design (Event Layout) - Let us help you determine and design your event footprint.

Our technical expertise in each of these areas delivers cutting edge solutions. Learn about our team.

Event Planner Resources

Guest Services & Event Operations
Let us take care of everything. View our policies and procedures to create an event that exceeds your expectations.
Venues & Stages
We have many options throughout in varying sizes and capacities. Learn more about potential layouts and all event areas, including parking lots.
Technical Handbooks
Potential use for major concerts? We have technical handbooks for the BMO Harris Bank Pavilion and American Family Insurance Amphitheater.
Food & Beverages
Milwaukee World Festival Inc. has an exclusive catering relationship with Saz's Hospitality.
The Dream Team
Serving as primary project managers coordinating security, food & beverage, operations, design, and entertainment.
Private Parties at Summerfest®
Looking to host a private party during Summerfest? Check out our Private party views, catering menu, services, and more. 

Have a quick question regarding the rental of the Henry Maier Festival Park grounds? Use our Contact page to send a note to one of our sales representatives.