For some, there’s only one way to experience live music… and that’s with all the comforts, benefits and accommodations of the Summerfest Premier Sponsorship Program.

Host clients, associates and friends with amazing seats and amenities at the American Family Insurance Amphitheater and make their concert experience truly unforgettable. As a friend of the festival, you gain access to reserved seats, private hospitality areas, preferred parking, personalized customer service and more.

Featuring two membership tiers, Platinum and Gold, the Premier Sponsorship Program is simply the finest way to enjoy live music and enhance the experience of your guests. 

Program Tiers

Gold Members will have access to purchase seats in Sections 5, 6 or 7 of the American Family Insurance Amphitheater for all 11 Summerfest shows.

Platinum Members will have access to purchase seats in Section 2 of the American Family Insurance Amphitheater for all shows during the festival season. This includes 11 Summerfest shows plus any additional shows in the Amphitheater throughout the festival season.

As part of your support, members will also receive other rights and benefits available to Premier Sponsorship Program members.

A portion of your Premier Sponsorship Program membership fee may be a tax deductible contribution to Milwaukee World Festival, Inc., a 501(c)(3) non-profit organization. Please consult your tax professional.


Sections Section 5-7 Section 1-2-3
Commitment $1,000/pair $3,000/pair
Summerfest General Admission Tickets ($23 Value) 8 22
Summerfest Parking Passes 11 11
Non-Summerfest Parking Passes   4
Captain's Deck Date Specific Passes   4
Captain's Deck Single Day Passes 8  
Non-Summerfest Concert Ticket Ordering    
Membership Gift    
Seat Plaques    
Video Screen Acknowledgement    
Ticketmaster Terrace Access    
Discount on BMO Harris Pavilion Premier Seat Program    
Private Entrance Gate to Festival Grounds    
Private Entrance to American Family Insurance Amphitheater    
Riverview Terrace Access    
$10 Off Coupon for Summerfest    
Referral Bonus Program    
Private Restrooms (Summerfest Only)    
Account Manager Access    
Commitment does not include the price of concert tickets.
The resale of any Premier Sponsorship Program concert ticket or any other program benefits for more than the face value is expressly prohibited. Please see program agreement for additional information.