For some, there’s only one way to experience live music… and that’s with all the comforts, benefits and accommodations of the Summerfest Premier Seat Program. It’s an unparalleled entertainment experience for members who want the very best.

Host clients, associates and friends with amazing seats and membership amenities at the American Family Insurance Amphitheater and make their concert experience truly unforgettable. This seat licensing program grants exclusive access to guaranteed reserved seats, private hospitality areas, preferred parking, personalized customer service and more.

Featuring two membership tiers, Platinum and Gold, the Premier Seat Program is simply the finest way to enjoy live music and enhance the experience of your best clients and guests

Premier Seat Program Tiers

Gold Members will have the right to purchase seats in Sections 5, 6 or 7 of the American Family Insurance Amphitheater for all 11 Summerfest shows.

Platinum Members will have the right to purchase seats in Section 2 of the American Family Insurance Amphitheater for all shows during the 2014 festival season. This includes 11 Summerfest shows plus any additional shows in the Amphitheater throughout the festival season.

In addition to the seat license held as part of a platinum or gold membership, members will also receive other exclusive rights and benefits only available to Premier Seat Program members.

A portion of your Premier Seat Program membership fee may be a tax deductible contribution to Milwaukee World Festival, Inc., a 501(c)(3) non-profit organization. Please consult your tax professional.


Seat Location Section 5-7 Section 1-2-3
Seat License / Membership Fee* $1,000/pair $3,000/pair
Summerfest General Admission Tickets ($22 Value) 8 22
Summerfest Parking Passes 11 11
Non-Summerfest Parking Passes   4
Captain's Deck Date Specific Passes   4
Captain's Deck Single Day Passes 8  
Non-Summerfest Concert Ticket Ordering    
Membership Gift    
Seat Plaques    
Video Screen Acknowledgement    
Ticketmaster Terrace Access    
Discount on BMO Harris Pavilion Premier Seat Program    
Private Entrance Gate to Festival Grounds    
Private Entrance to American Family Insurance Amphitheater    
Riverview Terrace Access    
$10 Off Coupon for Summerfest    
Referral Bonus Program    
Private Restrooms (Summerfest Only)    
Account Manager Access    
*Seat license fee does not include the price of concert tickets.
The resale of any Premier Seat Program concert ticket or any other program benefits for more than the face value is expressly prohibited. Please see program agreement for additional information.