• /
  • /
  • Fromm Petfest Returns to the Lakefront

Fromm Petfest Returns to the Lakefront this Summer with New Hours of Operation


Annual pet festival brings back fan-favorite activities and opens gates one hour early

MILWAUKEE (April 9, 2024) – Fromm Petfest, Wisconsin’s largest pet festival, is returning to Henry Maier Festival Park for its 11th Annual event on September 21, 2024. The festival, which welcomed record numbers of pets and people in 2023, will change its hours of operation to 9 AM to 5 PM, opening the grounds one hour earlier to accommodate early rising pups eager to play.

Now celebrating 11 years, Petfest attendees can count on the return of fan-favorite attractions they know and love including dock diving, lure and agility courses, the Doggie Dash speed trial, open play at the Petfest Dog Park, and Adoption Avenue which hosts dozens of animal-related non-profits. New for this year, Petfest will also feature an expanded Splash Zone and a new, small-dog only Lure Course. Human attendees can expect live entertainment throughout the day, shopping, games, activities, and plenty of festival food and drink.

“It's an honor to be part of an annual tradition for so many pet lovers here in Wisconsin," said Bryan Nieman, Brand Director for Fromm Family Foods representing the fifth generation of his family business. "After ten years we still have a great passion for delivering the best festival experience to our fans. Each year we have dozens of eager fans waiting at the gates for the festival to start. Pet parents are all too familiar with the early hours their pets may keep and opening the festival one hour early will hopefully better accommodate those eager to start their day of play a bit sooner.”

Fromm Petfest remains a free family event including free parking in part due to its community partners. This year, Fromm Petfest is proud to announce the addition of Yutka Fence as the event’s title sponsor. The family-owned provider of residential fencing solutions leads a roster of community business partners that help keep Petfest free to the community while still donating proceeds from activity ticket sales to animal-related non-profits nominated by Petfest sponsors as part of the Petfest Pals program give-back initiative. Dogs and cats of all kinds are welcome to Fromm Petfest and are required to be on leash, up to date on vaccinations, and have a waiver signed which will be made available online as well as at each entrance the day of the event.

Fromm Petfest is currently accepting exhibitor applications for Marketplace and Adoption Avenue exhibitors. For businesses looking to connect with thousands of pet lovers and families at a higher level, programming and event sponsorship opportunities are still available. For more information, email [email protected].

Going mutts about Fromm Petfest? Connect with us using #petfestmke and follow us on Instagram and Facebook. To stay up to date on this year’s Fromm Petfest, visit petfestmke.com


About Fromm Family Foods
Fromm Family Foods is a fifth-generation family owned-and-operated business dedicated to the health and nutrition of animals. Each Fromm product is made with the finest ingredients in one of several family-owned manufacturing facilities in Wisconsin and sold through neighborhood pet stores and online across North America. To learn more about Fromm dog food, cat food and treats, visit frommfamily.com, Facebook: fb/frommfamily; X:x.com/frommfamily and Instagram: Instagram.com/frommfamily.

About Yutka Fence
Yutka Fence is a family-owned trusted provider of high-quality fencing solutions with over 55 years of experience. Specializing in residential fencing needs, they offer a wide range of options including vinyl, wood, aluminum, chain-link, and ornamental fences. The experts at Yutka Fence offer free, no-obligation estimates where they assess requirements, provide accurate cost estimates, and guide customers through the process, ensuring transparency and peace of mind. Protecting what their customers love most, their #1 goal is to provide their customers with the highest quality service and material for their fencing needs. For more details, visit yutkafence.com and Facebook: fb/yutkafence.

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 800 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit Summerfest.com, Facebook.com/Summerfest, Twitter: @Summerfest or Instagram:@Summerfest.