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  • New Generac Power Stage at HMFP

New Generac Power Stage Set for August Debut at Henry Maier Festival Park

Milwaukee, WI, April 30, 2021 — Generac Power Systems and Milwaukee World Festival, Inc. are continuing work on the major improvements planned to the new Generac Power Stage at Henry Maier Festival Park, to be unveiled later this summer.

“We are excited to see the progress the team is making,” said Aaron Jagdfeld, Chairman and CEO of Generac. “Generac has been a proud member of this community for over 60 years and the Generac Power Stage is a great way for us to give back to the city and to the region.”

The new Generac Power Stage features major improvements to the stage design and operations. During Summerfest, the stage will prominently feature state-of-the-art video screens and new performance production capabilities.

Construction started in late 2020 and stage improvements undertaken to date include:

  • Increased rigging capacity to support theatrical stage lights, along with new structural steel, to support additional video components
  • New Generac signs on the stage, hospitality building, and a new pylon sign on the main walkway featuring a large-scale digital message center
  • Re-configuration of bench seating area to accommodate improved seating and ADA accessibility
  • New high-resolution video screens
  • Theatrical sound and lights featuring new search lights at the stage

“The new Generac Power Stage will transform the venue with an exciting new look, along with enhanced production capabilities, offering an unforgettable outdoor live music experience,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “The construction of the stage area is on track and will be ready to host fans and artists later this year.”

The 53rd edition of Summerfest will take place September 2-4, 9-11 and 16-18 and feature over 1,000 performances. The new Generac Power Stage, located near the middle of the festival grounds, will feature a diverse lineup of headliners.

For more information on the Generac Power Stage construction project, visit Generac.com


Milwaukee World Festival: Julie Dieckelman | jdieckelman@summerfest.com| 414-270-6517

Generac: Ashley Kast | akast@punch-pr.com | 608-633-2404

About Milwaukee World Festival, Inc.

Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, a three-weekend festival that typically generates approximately $187 million in economic impact for the community each year.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the community. For more details, visit Summerfest.com, Facebook.com/Summerfest, Twitter: @Summerfest or Instagram: @Summerfest.

About Generac

Founded in 1959, Generac is a leading global designer and manufacturer of a wide range of energy technology solutions and other power products. As an industry leader serving residential, light commercial, and industrial markets, Generac's products and solutions are available globally through a broad network of independent dealers, distributors, retailers, e-commerce partners, wholesalers and equipment rental companies, as well as sold direct to certain end user customers. For more information about Generac and its products and services, visit Generac.com.