Press Releases


American Family Insurance Amphitheater to Offer FREE Public WIFI Network Access Powered by SilverIP

Milwaukee, WI (December 10, 2020) – Milwaukee World Festival, Inc. announced a new partnership with SilverIP to bring free public WIFI access to all fans at the American Family Insurance Amphitheater, starting in 2021.


2020 2021 Let The Music Play Grant Application Open

Milwaukee World Festival, Inc. and American Family Insurance announced today that the application process for the Let The Music Play grant program is now open.


Northwestern Mutual Community Park Construction Fact Sheet

The new Northwestern Mutual Community Park construction project will introduce an entirely redeveloped entertainment space for families at Henry Maier Festival Park


Milwaukee World Festival, Inc. Announces Redevelopment of Northwestern Mutual Children’s Theater & Playzone as Community Park

Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced a major capital revitalization project for the Northwestern Mutual Children’s Theater & Playzone, which has been in place at Henry Maier Festival Park since 2006


Milwaukee World Festival Announces 2020 Let The Music Play Grant Program Recipients

MILWAUKEE, WI (March 11, 2020) – Milwaukee World Festival, Inc. and American Family Insurance are excited to announce the grant recipients for the 2020 Let The Music Play program


Milwaukee World Festival, Inc. Announces Executive Staffing Changes Pancheri elevated to Chief Operating Officer and Littell becomes Vice President

MILWAUKEE, WI (December 11, 2019) – Don Smiley, President & CEO of Milwaukee World Festival, Inc.(MWF) announced changes in the organization’s executive staff, including the promotion of Sarah Pancheri to Chief Operating Officer, Gaye Littell to Vice President - Executive Producer, and Molly Madonia to Associate Counsel


American Family Insurance Amphitheater Construction – Phase Two Fact Sheet

The American Family Insurance Amphitheater construction project is being completed over a two-year period.


American Family Insurance Amphitheater and BMO Harris Pavilion enter into preferred promoter agreement with FPC Live

Milwaukee, WI – October 8, 2019 – Milwaukee World Festival, Inc has entered into a preferred promoter agreement with Wisconsin-based concert promotion company, Frank Productions Concerts (FPC Live) to co-promote concerts at the American Family Insurance Amphitheater and BMO Harris Pavilion