Press Releases


Milwaukee World Festival, Inc. Creates Summerfest Business Alliance Program

MILWAUKEE, WI (July 19, 2021) – Milwaukee World Festival, Inc. (MWF) has created a new business program, the Summerfest Business Alliance


Milwaukee World Festival, Inc. Announces Official Opening of Northwestern Mutual Community Park

MILWAUKEE, WI (June 17, 2021) – Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced that the new Northwestern Mutual Community Park will officially open at Henry Maier Festival Park on Saturday, June 19, 2021.


Northwestern Mutual Community Park Fact Sheet

The new Northwestern Mutual Community Park is an entirely redeveloped entertainment space for families at Henry Maier Festival Park


Milwaukee World Festival to Hold Job Fair on June 26 Hiring Over 2,000 Seasonal Workers

MILWAUKEE, WI (June 16, 2021) – Milwaukee World Festival, Inc. (MWF) seeks to hire over 2,000 seasonal workers for the festival season (July – October 2021), including the nine days of Summerfest.


OnMilwaukee and Milwaukee World Festival, Inc. Announce New Event - MKE Food Truck Fest - July 24, 2021

MILWAUKEE, WI (June 3, 2021) – Milwaukee World Festival, Inc. is excited to announce that OnMilwaukee will bring a new event to Henry Maier Festival Park – MKE Food Truck Fest, on Saturday, July 24, 2021.


New Generac Power Stage Set for August Debut at Henry Maier Festival Park

Milwaukee, WI., April 30, 2021 — Generac Power Systems and Milwaukee World Festival, Inc. are continuing work on the major improvements planned to the new Generac Power Stage at Henry Maier Festival Park, to be unveiled later this summer.


American Family Insurance Amphitheater to Offer FREE Public WIFI Network Access Powered by SilverIP

Milwaukee, WI (December 10, 2020) – Milwaukee World Festival, Inc. announced a new partnership with SilverIP to bring free public WIFI access to all fans at the American Family Insurance Amphitheater, starting in 2021.


2020 2021 Let The Music Play Grant Application Open

Milwaukee World Festival, Inc. and American Family Insurance announced today that the application process for the Let The Music Play grant program is now open.


Northwestern Mutual Community Park Construction Fact Sheet

The new Northwestern Mutual Community Park construction project will introduce an entirely redeveloped entertainment space for families at Henry Maier Festival Park


Milwaukee World Festival, Inc. Announces Redevelopment of Northwestern Mutual Children’s Theater & Playzone as Community Park

Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced a major capital revitalization project for the Northwestern Mutual Children’s Theater & Playzone, which has been in place at Henry Maier Festival Park since 2006