Press Releases


Milwaukee World Festival Hiring Thousands for Summer Festival Season

MILWAUKEE, WI (March 16, 2022) – Milwaukee World Festival, Inc. (MWF), home to Summerfest, is looking to fill over 2,000 positions for the festival season (May – October)


Bob Babisch Announces 2022 Season will be Final Year Serving as Milwaukee World Festival, Inc. Vice President of Entertainment

MILWAUKEE, WI (March 3, 2022) – Milwaukee World Festival, Inc. (MWF) announced today that Bob Babisch, Vice President of Entertainment, will begin to transition his role as leader of the organization’s Entertainment Department at the end of 2022


Milwaukee World Festival, Inc. Announces Appointment of Mary L. Schanning as General Counsel and Chief Administrative Officer

MILWAUKEE, WI (December 9, 2021) – Milwaukee World Festival, Inc. (MWF) announced today that Milwaukee attorney Mary Schanning will become General Counsel and Chief Administrative Officer of the organization, effective December 20, 2021


Music Education Grant Program Now Open Fourth Annual Let The Music Play Program Grows in 2021 Grant Cycle

MILWAUKEE, WI (November 1, 2021) – Milwaukee World Festival, Inc. (MWF) and American Family Insurance are proud to announce that the application process for the fourth year of The Let The Music Play grant program is now open


Milwaukee World Festival, Inc. Creates Summerfest Business Alliance Program

MILWAUKEE, WI (July 19, 2021) – Milwaukee World Festival, Inc. (MWF) has created a new business program, the Summerfest Business Alliance


Milwaukee World Festival, Inc. Announces Official Opening of Northwestern Mutual Community Park

MILWAUKEE, WI (June 17, 2021) – Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced that the new Northwestern Mutual Community Park will officially open at Henry Maier Festival Park on Saturday, June 19, 2021.


Northwestern Mutual Community Park Fact Sheet

The new Northwestern Mutual Community Park is an entirely redeveloped entertainment space for families at Henry Maier Festival Park


Milwaukee World Festival to Hold Job Fair on June 26 Hiring Over 2,000 Seasonal Workers

MILWAUKEE, WI (June 16, 2021) – Milwaukee World Festival, Inc. (MWF) seeks to hire over 2,000 seasonal workers for the festival season (July – October 2021), including the nine days of Summerfest.


OnMilwaukee and Milwaukee World Festival, Inc. Announce New Event - MKE Food Truck Fest - July 24, 2021

MILWAUKEE, WI (June 3, 2021) – Milwaukee World Festival, Inc. is excited to announce that OnMilwaukee will bring a new event to Henry Maier Festival Park – MKE Food Truck Fest, on Saturday, July 24, 2021.


New Generac Power Stage Set for August Debut at Henry Maier Festival Park

Milwaukee, WI., April 30, 2021 — Generac Power Systems and Milwaukee World Festival, Inc. are continuing work on the major improvements planned to the new Generac Power Stage at Henry Maier Festival Park, to be unveiled later this summer.