Shake James, Summerfest and Visit Milwaukee Unveil Tech-Integrated 2026 Adidas Capsule at SXSW
Posted by Julie Dieckelman
MILWAUKEE (March 18, 2026) – Flavor isn’t something you add. It’s something you are.
Press Releases
BBQ, Brews, and Lakefront Views Smoke On The Water – MKE's BBQ & Brews Fest Returns Saturday, May 30 at Henry Maier Festival Park Presented by Harley-Davidson
Posted by Tony Wolosz
MILWAUKEE, WI (March 11, 2026) – Milwaukee World Festival, Inc. (MWF) is excited to announce the return of Smoke On The Water – MKE’s BBQ & Brews Fest presented by Harley-Davidson, the ultimate celebration of bold flavors, cold brews, and live music, on Saturday, May 30, 2026, from 11:00 a.m. – 4:00 p.m. at Henry Maier Festival Park (HMFP).
Fireworks and Full-Throttle Fun
Posted by Julie Dieckelman
MILWAUKEE, WI (February 24, 2026) — Milwaukee World Festival, Inc. (MWF) producer of Summerfest presented by American Family Insurance, and Harley‑Davidson (H-D) today announced the reignition of an iconic partnership that first brought these two flagship Milwaukee brands together 35 years ago.
Milwaukee World Festival, Inc. Announces Leadership Promotions of Kevin Canady and Jason Stuewe
Posted by Tony Wolosz
MILWAUKEE, WI (February 11, 2026) — Milwaukee World Festival, Inc. (MWF) has promoted Kevin Canady to Chief Revenue Officer and Jason Stuewe to Chief Operations Officer, effective immediately.
Henry Maier Festival Park Celebrates Extended 2025 Season with Nine New Events
Posted by Julie Dieckelman
MILWAUKEE – (November 11, 2025) Milwaukee World Festival, Inc. (MWF) is wrapping up a busy 2025 season, welcoming more than 1.1 million attendees to Henry Maier Festival Park across 63 events.
Milwaukee World Festival, Inc. Names Lindsey Canonie Grady, Former Circuit Court Judge and Community Leader as Chief Administrative Officer and General Counsel
Posted by Julie Dieckelman
MILWAUKEE, WI (October 28, 2025) –Milwaukee World Festival, Inc. (MWF) announced today that Lindsey Canonie Grady has been named Chief Administrative Officer and General Counsel, effective November 6, 2025.
PULSE, A Health & Wellness Fest Celebrates Successful Second Year with Expanded Participation, Community Engagement, and Programming
Posted by Julie Dieckelman
MILWAUKEE, WI (September 25, 2025) – Milwaukee World Festival, Inc. (MWF) announced that the second annual PULSE, A Health & Wellness Fest For All, powered by Aurora Health Care and MWF with support from Gatorade Water and Kroger, was a big success.
PULSE, A Health & Wellness Fest For All Announces Programming Details
Posted by Julie Dieckelman
MILWAUKEE, WI (July 30, 2025) – Milwaukee World Festival, Inc. (MWF) has announced programming details for the second annual PULSE, A Health & Wellness Fest For All, powered by Aurora Health Care and MWF, with support from Gatorade Water, the Official Functional Hydration Partner of PULSE.
2025 Concert Season at Henry Maier Festival Park Heats up with 18 Shows from August-October at American Family Insurance Amphitheater and BMO Pavilion
Posted by Tony Wolosz
MILWAUKEE – (July 29, 2025) – Milwaukee World Festival, Inc. (MWF) and FPC Live are gearing up to host 18 shows from August-October 2025 at Henry Maier Festival Park at the American Family Insurance Amphitheater and BMO Pavilion, including a jam-packed August with 12 concerts.
Kegel’s Inn and Swarmm Events Bringing Milwaukee Oktoberfest to Henry Maier Festival Park in 2025
Posted by Tony Wolosz
MILWAUKEE, WI (July 17, 2025) - Kegel’s Inn and Swarmm Events are proud to announce that the 15th annual Milwaukee Oktoberfest—the city’s celebration of beer, culture, and community, is moving to Henry Maier Festival Park and will take place October 3–5, 2025.