Posted by Julie Dieckelman
MILWAUKEE, WI (July 29, 2026) The third annual PULSE, A Health & Wellness Fest for All, powered by Aurora Health Care and Milwaukee World Festival, Inc., with support from Gatorade, the official functional hydration partner, returns Saturday, August 29, 2026, from 9:00 a.m. to 2:00 p.m. at Henry Maier Festival Park.
Posted by Tony Wolosz
MILWAUKEE – (June 3, 2026) – Milwaukee World Festival, Inc. (MWF) and FPC Live are hosting an exciting slate of concerts at Henry Maier Festival Park at both the BMO Pavilion and American Family Insurance Amphitheater before and after the three weekends of Summerfest, further extending live music at the lakefront.
Posted by Julie Dieckelman
MILWAUKEE, WI (May 27, 2026) –Smoke On The Water – MKE’s BBQ & Brews Fest presented by Harley-Davidson returns to Henry Maier Festival Park on Saturday, May 30 from 11:00 a.m. – 4:00 p.m., kicking off Milwaukee’s summer festival season with a full day of food, music, and more along the lakefront.
Posted by Julie Dieckelman
MILWAUKEE, WI (May 7, 2026) - Milwaukee World Festival, Inc. (MWF) and American Family Insurance today announced a multi-year partnership extension, reinforcing the company’s long-standing commitment to Summerfest and the broader community.
Posted by Julie Dieckelman
Milwaukee, WI (May 6, 2026) - Milwaukee World Festival, Inc. (MWF) is excited to announce the return of PULSE – A Health & Wellness Fest for All, powered by Aurora Health Care and MWF, with support from Gatorade, the official functional hydration partner of PULSE.
Posted by Julie Dieckelman
MILWAUKE, WI (April 30, 2026) – Milwaukee World Festival, Inc. (MWF) is getting ready to host a wide range of public events at Henry Maier Festival Park (HMFP), reinforcing the iconic lakefront venue’s role as one of the nation’s premiere destinations for music, culture, and community gatherings.
Posted by Julie Dieckelman
MILWAUKEE, WI (April 21, 2026) - Milwaukee World Festival, Inc. (MWF), in partnership with North-western Mutual and the Northwestern Mutual Foundation, announced the 2026 lineup of Northwest-ern Mutual FREE Sunday Family Fun Days with MKE with Kids on June 7, July 19, August 9, and Sep-tember 13, 2026.
Posted by Julie Dieckelman
MILWAUKEE (March 18, 2026) – Flavor isn’t something you add. It’s something you are.
Posted by Tony Wolosz
MILWAUKEE, WI (March 11, 2026) – Milwaukee World Festival, Inc. (MWF) is excited to announce the return of Smoke On The Water – MKE’s BBQ & Brews Fest presented by Harley-Davidson, the ultimate celebration of bold flavors, cold brews, and live music, on Saturday, May 30, 2026, from 11:00 a.m. – 4:00 p.m. at Henry Maier Festival Park (HMFP).
Posted by Julie Dieckelman
MILWAUKEE, WI (February 24, 2026) — Milwaukee World Festival, Inc. (MWF) producer of Summerfest presented by American Family Insurance, and Harley‑Davidson (H-D) today announced the reignition of an iconic partnership that first brought these two flagship Milwaukee brands together 35 years ago.